News | 17 November 2025
Feeding the Future
Dengie Named Nutrition Partner of The Pony Club
Powering knowledge, competition, and horse care for the next generation of riders.
The Pony Club is delighted to announce an exciting new partnership with Dengie, the UK’s leading manufacturer of fibre-based horse feeds. From Winter 2025, Dengie will join The Pony Club family as its Nutrition Partner, bringing unrivalled expertise in equine nutrition to support the next generation of horse lovers.
As part of this landmark collaboration, Dengie will support two iconic Pony Club initiatives; The Pony Club Dengie Quiz and providing nutrition advice and support to all feed related Pony Club Badges, ensuring members continue to learn, grow, and thrive in their equestrian journeys.
A Boost for Learning and Competition
The Pony Club Quiz is a much-loved competition, inspiring members to expand their equestrian knowledge while building teamwork and pride in a fun, competitive setting. With Dengie’s support, the Quiz is set to reach new heights, offering engaging opportunities for young riders to showcase their passion for horses and ponies.
During the Partnership, all badges relating to feeding or containing feed requirements, will also benefit from Dengie’s unrivalled nutrition expertise. Updated with fresh, practical resources, the refreshed badge will empower members with essential knowledge about horse and pony feeding, equipping them with the skills to become responsible, knowledgeable equestrians.
Leaders in Education and Nutrition
Marcus Capel, CEO of The Pony Club, said:
“We are thrilled to welcome Dengie as our nutrition partner. Education has always been at the heart of The Pony Club, and Dengie’s proven expertise makes them the perfect partner to support both our Quiz and Feeding Badge range. Together, we will inspire and educate our members, ensuring they have the tools to care for their horses and ponies responsibly.”
Dr Katie Williams, Ph.D., MSc. (Dist), R Nutr. Technical & Product Development Manager at Dengie, added:
“Dengie is delighted to join The Pony Club as its nutrition partner and the proud sponsor of the National Quiz and Feeding Achievement Badges. With a shared passion for nurturing the next generation of horse lovers, Dengie is committed to helping young members build a strong foundation in equine nutrition and responsible horse care in a fun and supportive environment.
Backed by a team of experienced, highly qualified nutritionists, Dengie will provide evidence-based education, expert advice, and ongoing support for Pony Club members, coaches, and families.”
Looking Ahead
The partnership will officially launch in November 2025, with the Dengie-supported Pony Club Quiz rolling out across the UK. Together, The Pony Club and Dengie will champion education, inspire young equestrians, and continue to build a future where horse and pony welfare is at the heart of everything.